A grower had been cultivating heritage quinces in the picturesque Moorabool Valley outside of Geelong for years. Unfortunately, due to the Covid pandemic, they lost their primary wholesale buyer… They needed to quickly find a solution, but how?

I worked with them to devise a plan, turning the fruit into sparkling juice. I developed a name and a brand designed to command attention on store shelves. The Quincey branding was rolled out across labels, packaging and stationery.